Apricus Skincare

Founded by Alex Costa, Apricus is the skincare line looking to simplify the experience for men looking to invest into their skin and as a longtime friend of CEO Anthony Deluca, he approached DMG to create their launch visuals and website ecommerce imagery.

The concept was simple, to focus on ingredients and imagery that felt contrasted with a masculine edge. Anthony was also tapped to be a model for the campaign to help create instructional videos on how to apply and use each product in their system.