IRIS

Iris is the beauty and wellness brand redefining the way people think of taking care of down there. Developed by an incredible team of naturopathic doctors, Iris was born from a need to change the conversation around vulvar health.

They approached DMG with the task to help take their developed brand identity and translate it into ecommerce imagery and video assets that felt luxurious and sophisticated while referencing the sensitive nature of their line. The goal being to create a prestige product for consumers looking to invest into their health in a new way. From web banner imagery to product photography, we were able to develop the entire visual experience inhouse. Iris is now in stores and clinics across the country and has recently become Health Canada verified, so we are proud to have worked with a brand paving the way for a new product category in such a meaningful way!