Kia Canada

Meet the Bold, Innovative and newly imagined Kia K4. The Kia K4 defines the next generation of compact sedans, upending old ideas with new standards for design, technology and space to create a driving experience that’s a cut above the rest.

With the launch across North America, the team at Innocean approached DMG to be the production partner on this national campaign. With the goal to target younger, more GZ audiences, the campaign needed to be a blend of fashion meets function, tapping into the lifestyle aspects of why this vehicle is the perfect pairing for younger consumers looking for their next vehicle purchase.

DMG was responsible for location scouting and permits, photography and video treatments, styling and model sourcing and worked directly with Innocean and the Kia team to produce billboard worthy assets. The final result was posted all across Canada at key locations including a billboard campaign at Dundas Square.